Sun. Oct 20th, 2019

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Why Shoppers Cannot Resist Clearance Sales from Online Stores

3 min read

If you search online, you can see lots of stores giving clearance sales to the customers. Whether you want to buy clothes, furniture or other goods, you can get at best discounts during these clearance sales. The stock clearance sales are attractive, and they allow the buyers to purchase their favourite products at the lowest prices. But, while you are choosing the products during this sale, you should choose the one after going through the reviews. Almost all the online stores start this sale venture to attract more customers, to sell the extra products at a low rate and also to make their business popular. 

Here are some of the points that show that shoppers cannot resist clearance sales-

  1.   Fear of Missing Out

It is seen that almost all the online buyers prefer buying products during the sale is for buying their favourite ones that lowest prices. They fear of missing or losing their items from their stores. So, they choose the item and order it as soon as possible so that the stock does not end. The concept of clearance sale is to allow the buyers to purchase their favourite items at lowest rates. 

  1.   Competition

Shopping is often termed as a competitive sport. The product, which is in the discounted list and has short supply, the fear of missing out the products is heightened by the knowledge that is actually competing with each other.  Some of the consumers think that “winning” is through beating others to get even the last item on the clearance is the goal, no matter what the item is all about. The surge of buying the item at the lowest price comes in the form of competition where hundreds of buyers wait for the single item to order. 

  1.   Assumed Value

It is a common notion of the customers that they determine the worth of a product by comparing the value of the product. The product that is $50 has less value than the one which is $120. But, during the clearance sales, the product that is $120 comes to $80. People assume that it will be much better to buy the item on $80 rather than buying the one which is $50. Through the sale process, the buyers can assume the value of the product and they can easily purchase the one that they prefer. 

  1.   Focus On Saving Rather Than Spending

Sales shift the focus of the customers on what they saving rather than what they are spending. It is seen that many people save money during these sales. Buyers think to save money by buying their favourite items during the sale rather than spending. The result is seen in the credit card bill.

  1.   Time investments

Monitoring the sale is the time-consuming process. It is also an emotional investment too. Many buyers think to make a good investment during the sales. Buy anything gives the feeling of winning a scavenger hunt during the clearance sale. 

Hence, clearance sales are too good for those who want to grab their favourite products at attractively low cost. 

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